27 June 2007

Do they even listen to the lyrics?

I'm not sure what Shane MacGowan and The Pogues had in mind when they wrote and recorded "The Sunny Side of the Street" back in 1990, but I'm pretty sure it wasn't pimping Cadillacs.

Nevertheless, I just heard and saw for the second time a commercial using that song to peddle the new Cadillac SRX Crossover. This commercial features an upscale late-20 or early-30something couple, with kids, driving on the cliched car-commercial-scenic-fall-roadways using a fancy-schmancy GPS nav system.

The horror.

I think if they're going to make that kind of a leap with a song that sprung from dark, Guinness-soaked pubs, they should be required to show an inset picture of McGowan singing -- kind of like those sign-language translators on old religious programs -- so people could see his teeth. Like this:

This bastardization of a song is really more offensive than when Cadillac used a Zep track. At least Led Zeppelin's music was stolen in the first place.

"As my mother wept it was then I swore
To take my life as I would a whore
I know I'm better than before"
-- The Pogues, "The Sunny Side of the Street"


Anonymous said...

Yah, good argument fanboy, if it wasn't for the fact that either The Pogues or someone who has the rights to the song agreed (for a lump of cash) for the music to be used with the commercial. So it looks like your precious indie band is just as much as a sellout as you are.

Brad Barnes said...

Well, Dan Bern's the one with the beef with bands selling their music (check out http://bradbarnes.blogspot.com/2007/05/our-country-but-your-song.html).

I just think it's moronic for Cadillac to associate the ne'er-do-well Pogues -- and the lyrics of "Sunny Side" -- with the car company's image.

And thanks for showing the astounding courage to post your vitriol anonymously. I welcome debate here, but show some chutzpah. Or at least courtesy.

maggie&bandit said...

So what would the theme song for a used Mazda pickup be? It's our favorite vehicle and we like it because it smells like us in the back behind the seat.

Brad Barnes said...

I first read that as "smells like us in the back-behind." And I was thinking, yep, I can believe that. ... The Pogues might actually work for that smell. Or better yet, one of the tracks offa Blue Mountain's "Dog Days."